Released by AUX Studio in January, TapOff is a free mobile app that not only provides Capetonians with real-time updates on the city’s water consumption, but inspires them to make positive changes that will have a lasting impact.
While Cape Town’s on going drought will certainly break at some point – and with it, the current water crisis – it’s equally certain that the amount of water available will decrease over the long term. This means residents must permanently change their water-saving behavior.
Read: Cape Town water levels
During March 2017, AUX felt like the drought and Cape Town water crisis was a great real-world problem to tackle.
Client work got in the way during the course of 2017 and the project was put on ice. Then, in November 2017, the studio decided it was still a worthwhile project and completed the first version. They officially trickled the link to social media on the 27th January. Since then the app has been featured on Memeburn.com and has also been highlighted in both the Google PlayStore and the AppStore as a top app in the Free Education category last week.
How does TapOff work?
“Information alone doesn’t drive behavioral change,” says Trevor Swart of AUX. Besides displaying the city’s overall consumption for the week, TapOff enables residents to log their own water usage and compare it with the maximum amount prescribed by city authorities. In this way, individuals see how their efforts can make a real difference to a community-wide issue.
“Information alone doesn’t drive behavioral change”
The app goes even further to encourage participation, gamifying water-saving with suburb leader boards where residents can display their consumption figures. So far, the response has been great, and there are already hundreds of users who have posted their water use to the Cape Town leader board. Last week an update was released so that user’s per-person-per-day calculation is more visible and people can also navigate to their suburb. All users are created anonymously using a unique and creative naming system.
Read: AUX Studios
To download go to: TapOff